One such treatment offered in the United Kingdom is the Allen Carr's Easyway (ACE) method of stopping smoking. It is important to understand and continually evaluate the relative efficacies of various interventions designed to help people quit smoking, and to develop the evidence base for methods which, while well‐established, have not been tested systematically. In addition, many people fail to maintain smoking cessation in the longer term 5, 6. Although evidence suggests that these types of intervention are cost‐effective from a public health perspective, a recent report showed that 37% of smokers made an attempt to quit but only 19% were successful in the short term 4. Over the years, researchers have sought to develop effective cessation treatments (psychological and pharmacological) in an effort to provide education and support. Many smokers want to quit and often make several attempts to do so, but the majority fail due to both physiological and psychological factors 3.
Although the World Health Organization (WHO) 1 report that the prevalence of tobacco smoking is declining world‐wide, in 2017 in England alone 14.9% of adults were classified as smokers, with 77,900 deaths attributed to smoking 2.